Spearheaded the definition of Intel’s Creator segment. Championed strategy, commissioned in-depth research, and drove planning, design + delivery with partners and C-suite stakeholders including the CMO.
As part of this market evangelism, I led my UX team in establishing a partnership with the Royal Shakespeare Company (RSC) and Intel, pairing the world's greatest storytellers and performance experts with cutting-edge and impactful technologies, to deliver world-class interactive experiences. This multi-disciplinary UX and tech team revolutionized creative workflows, commissioned original research and built digital and physical prototyping to uncover significant new market share and revenue opportunities, by building strong and impactful partnerships.
The first program from this investment was an award-winning production of The Tempest. This program built real-time avatars that were seamlessly integrated into a live performance, delivering significant media impressions, and market reach and earning two Cannes Lions for digital innovation. This groundbreaking work not only captured and aligned C-suite leadership but also unlocked access to an untapped 200+M user market, catalyzing customers that included Adobe, Autodesk, HP, and Microsoft.
Key Tempest Facts:
• Total Theater Audience 136,346 with 139 Stage performances
• Total Cinema Audience 71,512
• Social Media #Prosperosisland mentioned 500,000 times
• Global Reach 124 counties via online engagement
• The live avatar required 200,000 files to run simultaneously
• There were 336 joints in the avatar, equivalent to recreating every joint in the human body